The Orr family has raised cattle on the rolling plains of western Kansas for more than a hundred years. In 2024, fifth-generation rancher Gabe Orr launched the direct-to-consumer arm and named it Plainview — because everything about how the cattle are raised, fed, and finished is in plain view. The herd is small. The pasture is open. The finishing program uses hydroponic sprouts, not grain. And Plainview is the only beef brand in this category publishing third-party lab results — independently verified, downloadable, every claim provable. This is what grass-fed beef looks like when nothing is hidden.