Grass Fed Beef – Plainview Beef Co.

From WaKeeney, Kansas To Your Dinner Table.

The Orr family has raised cattle on the rolling plains of western Kansas for more than a hundred years. In 2024, fifth-generation rancher Gabe Orr launched the direct-to-consumer arm and named it Plainview — because everything about how the cattle are raised, fed, and finished is in plain view. The herd is small. The pasture is open. The finishing program uses hydroponic sprouts, not grain. And Plainview is the only beef brand in this category publishing third-party lab results — independently verified, downloadable, every claim provable. This is what grass-fed beef looks like when nothing is hidden.

Sprout-Finished Grass + hydroponic sprouts. Never grain.

Lab-Verified Third-party tested by GPAL & QuanTEM

Fifth-Generation Orr family · WaKeeney, Kansas · 100+ years

Zero Detectable PFAS · glyphosate · heavy metals — all undetected

Beyond Grass-Fed.

Sprout-Finished. Lab-Verified. In Plain View.

Most grass-fed beef has a winter problem. When the standing forage drops in protein and the snow comes in, the cattle either get thinner, leaner cuts — or they get grain to make up the gap. Plainview solved the winter problem a different way. Inside climate-controlled hydroponic grow rooms on the ranch, Plainview produces nearly 5,000 pounds of fresh wheatgrass and barley sprouts every day. The cattle eat them year-round, alongside open-pasture grazing. The result is beef that's 100% grass and sprout-finished — never grain, never corn, never soy — with the marbling and tenderness most grass-fed programs can't deliver.

The Orr family has been ranching in WaKeeney, Kansas for more than a hundred years. Fifth generation. When Gabe Orr launched the direct-to-consumer arm in 2024, he named it Plainview — because everything is in plain view. The herd is small (50 head on 880 acres). The cattle wear GPS collars and rotate to fresh forage daily, no barbed wire required. There are no hormones, no steroids, no growth implants, no mRNA vaccines, no GMO feed. And the proof isn't marketing copy — every claim above is verified by third-party laboratories.

Plainview is the only beef brand in this category publishing third-party lab data. Great Plains Analytical Laboratories and QuanTEM Laboratories tested the meat for nutrient density and contamination. The numbers — every one of them, downloadable on plainviewbeef.com — show beef with measurably higher Vitamin D, B-vitamins, iron, zinc, and a 1.2:1 Omega-6 to Omega-3 ratio (vs. 7-20:1 for grain-fed). PFAS, glyphosate, and heavy metals all undetected. "We have nothing to hide," Gabe says. The lab results are how he proves it.

See the Lab Results

Preparation & Cooking Guides

Grass Fed T Bone Steak - Plainview Beef Co.

The Grass-Fed Rule

Grass-fed beef cooks faster than grain-finished. Pull 5°F earlier than you would with supermarket beef and rest twice as long. The good news with Plainview: the sprout-finishing program produces more marbling than typical 100% grass-fed beef, so the meat self-bastes during the cook. Use medium-high heat, never extreme — the marbling is what you came for, and you don't want to melt it onto the pan.

Shop Grass Fed T-Bone Steak

Packaged ground beef from Plainview Beef Co. on a wooden surface

Incredible Grass-Fed Ground Beef

From pasture to plate, this Grass Fed Ground Beef from Plainview Beef Co. delivers the kind of quality only a century of ranching heritage can provide. Raised in the heart of cattle country by the Orr family—whose commitment to excellence spans generations—this ground beef is clean, nutrient-rich, and deeply flavorful.

Shop Grass-Fed Ground Beef

Nutrient Dense Grass-Fed Beef

Plainview brings the receipts with independent lab testing for the nutrition density compared to store bought beef.

See the Test Results

Plainview Beef Offerings

Sliced steak on a plate with herbs and garlic, branded 'Plainview Beef Co.'

Grass Fed Cowboy Ribeye Steak, Bone-In

Member Price

$41.60 $70.50

Members save $28.90

Grilled steak on a white plate with a side of green herbs and a small bowl of sauce, on a marble surface. Plainview Beef Co.

Grass Fed Rib Steak, Bone-In

Member Price

$48.09 $81.51

Members save $33.42

Grass Fed Ground Beef

Member Price

$12.01 $20.35

Members save $8.34

Grass Fed Sirloin Steak

Member Price

$28.10 $47.62

Members save $19.52

Grass Fed Steak Sticks

Member Price

$29.88 $50.64

Members save $20.76

Kansas City Strip Steak – 100% Grass Fed Beef

Member Price

$23.80 $40.34

Members save $16.54

Grass Fed Ribeye Steak

Member Price

$35.34 $52.75

Members save $17.41

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Frequently asked questions

WaKeeney, Kansas — a town of about 2,000 people in Trego County, on the rolling plains of western Kansas. The Orr family has been ranching there for more than 100 years. The current operation runs a 50-head herd across 880 acres.

Plainview is run by Gabriel "Gabe" Orr (CEO) and Todd Edenborough. The Orr family is in its fifth generation of cattle ranching in western Kansas, tracing back to Raymond Orr. Gabe launched the direct-to-consumer arm in early 2024 to bring the family's beef directly to households across the country.

Most grass-fed beef has a winter problem: when the standing forage in the pasture drops in protein during the cold months, the cattle either get leaner or the operation supplements with grain. Plainview solved it differently. The ranch produces nearly 5,000 pounds of hydroponic wheatgrass and barley sprouts every day in climate-controlled grow rooms on the property. The cattle eat the sprouts year-round, alongside open-pasture grazing. The result: 100% grass-fed beef that's also sprout-finished — never grain, never corn, never soy, but with the marbling and tenderness most grass-fed programs can't deliver. All sprout seeds are non-GMO.

Standard grass-finished beef relies on whatever forage is available in the pasture, which varies dramatically by season and weather. Plainview's sprout-finishing program produces a consistent,
nutrient-dense supplemental forage year-round. The lab results show the difference: higher Vitamin D, higher B-vitamins, higher iron and zinc, more marbling than typical grass-fed beef, and a more favorable Omega-6 to Omega-3 ratio. It's grass-fed with the winter problem solved.

Plainview commissioned third-party testing from Great Plains Analytical Laboratories (GPAL) and QuanTEM Laboratories. Key findings: Vitamin D about 26 times higher than typical grain-fed beef. Vitamin B2 +267%, Vitamin B1 +240%, Vitamin B12 +154% — all measured against grain-fed averages. Iron +38%. Zinc +36%. The Omega-6 to Omega-3 ratio is 1.2:1 (versus 7-20:1 for grain-fed). PFAS, glyphosate, and detectable heavy metals (arsenic, cadmium, lead, mercury) all returned zero in testing. Plainview is the only beef brand in this category publishing this kind of data.

Plainview publishes everything on their standards page at plainviewbeef.com/pages/plainview-standards. Every result is downloadable. The testing lab reports are linked directly. The point of publishing it is so customers can verify the claims independently rather than taking marketing language on faith. The Gabe Orr line is "we have nothing to hide" — the lab data is the proof

Each animal in Plainview's herd wears a GPS-enabled collar that gently steers it toward fresh forage. The ranch rotates the grazing area daily without traditional barbed-wire fencing. The system protects waterways, prevents overgrazing, regenerates soil, and lets the cattle express natural grazing behaviors. It's how cattle grazed a century ago — except now the boundaries are managed by satellite instead of by fence posts.

Yes — no hormones, no steroids, no growth implants, no sub-therapeutic antibiotics. If an animal ever requires antibiotics for a legitimate health reason, it's removed from the Plainview beef program. The cattle also receive no mRNA vaccines and no genetically modified feed.

Frozen, in insulated coolers with dry ice. 1-3 day handling and 1-3 day transit nationwide. Shipping is calculated at checkout. Because beef ships frozen and perishable, physical returns aren't accepted — but if anything arrives damaged, contact us within 30 days for a credit or reship.

Plainview is a partner ranch on the Valor Provisions marketplace. The Orr family raises and finishes the cattle in WaKeeney, Kansas; Valor handles the marketplace, the membership economics, and the editorial work that helps customers understand what makes Plainview different. We don't put a ranch on Valor unless we'd buy from them ourselves. Plainview cleared that bar by a wide margin — the third-party lab data is part of why.