At Valor Provisions, our mission has always been to connect you with meats raised with integrity and proteins you can feel good about serving your family. That’s why we’re thrilled to welcome Plainview Beef Co., a fifth-generation ranching family from WaKeeney, Missouri, whose approach to raising cattle blends old-world ranching wisdom with modern regenerative agriculture. Their beef is not only grass-fed and “sprout-finished,” but also produced with an uncompromising commitment to animal welfare, land stewardship, and nutrient-rich flavor.
This partnership brings a brand-new grass-fed beef line to the Valor Provisions marketplace. Here’s the story behind Plainview Beef and why their methods represent the future of responsible ranching.
A Century of Ranching Heritage, Reinvented
The Orr family behind Plainview Beef Co. has deep roots in Midwestern ranching—more than a hundred years of experience raising cattle on the rolling plains of western Missouri. When CEO Gabriel “Gabe” Orr launched the direct-to-consumer arm of the business in early 2024, he chose the name Plainview to capture their core philosophy: complete transparency. “We want everything about how we raise and feed our cattle to be in plain view,” Orr explains. “We have nothing to hide.”
This clear-eyed vision quickly attracted attention. By the summer of 2024, Plainview had secured funding to scale its regenerative model and prove that high-tech agriculture can work hand-in-hand with the time-honored care of family ranching. Their guiding values of family, integrity, and transparency align perfectly with Valor Provisions’ own commitment to ethical sourcing and veteran-owned American farms.
Regenerative Ranching and Animal Welfare
Plainview’s cattle don’t spend their days crowded in dusty feedlots. Instead, the herd grazes freely on open pastures, guided by a state-of-the-art virtual fencing system. Each animal wears a GPS-enabled collar that gently steers it toward fresh forage. This allows the ranchers to rotate grazing areas daily without traditional barbed-wire fencing. The result? Healthier grasslands, better soil regeneration, and cattle that can express natural grazing behaviors.
This method protects waterways and prevents overgrazing while creating a stress-free environment for the animals. In short, Plainview’s ranching looks more like the way cattle grazed a century ago, only now enhanced by 21st-century technology. It’s a model of animal welfare and land stewardship that matches our own dedication to sustainable food systems.
100% Grass-Fed and “Sprout-Finished”
Plainview’s beef is 100% grass-fed from start to finish. But they take the idea of “grass-fed” a step further with their groundbreaking sprout-finished feeding program. Inside climate-controlled hydroponic grow rooms, they produce nearly 5,000 pounds of fresh green sprouts—think wheatgrass or barley grass—every single day. These lush sprouts supplement open-pasture grazing, especially in winter or during drought, so the cattle always have access to fresh, living forage.
This system uses roughly 85–90% less water than traditional irrigated feed crops and requires only a fraction of the land. There’s no need for chemical fertilizers or pesticides, and all seeds are non-GMO. It’s a year-round source of nutrient-dense greens that naturally boosts the marbling and tenderness of the beef without a single grain of corn or soy.
Cattle love these sprouts and for good reason. The forage is packed with vitamins, minerals, and natural enzymes. Gabe Orr notes that the animals gain weight efficiently while producing less methane, further reducing the ranch’s environmental footprint. For you, that means beef with higher omega-3 fatty acids and anti-inflammatory properties, all achieved without grain feeding or artificial inputs.
Clean, Honest Beef With No Shortcuts
Plainview Beef stands firmly against shortcuts or artificial enhancements. Their cattle are raised with no hormones, no steroids, and no growth implants. They also avoid sub-therapeutic antibiotics, and if an animal ever requires antibiotics for health reasons, it’s removed from the beef program to keep every cut antibiotic-free.
They even go beyond industry norms by pledging no mRNA vaccines and no genetically modified feed. This is beef you can trust to be pure, wholesome, and free from the hidden additives that too often make their way into the modern food chain. Every step of the process— from pasture management to sprout production—can be traced and verified. True to their name, everything is in plain view.
Using the Whole Animal, Wasting Nothing
Plainview’s dedication to sustainability doesn’t stop at how they feed their cattle. They follow a zero-waste philosophy that makes use of the entire animal. Beyond premium beef cuts, they craft nutrient-rich tallow into natural balms and soaps, and they’re developing organ-meat supplements and fermented beef snacks.
While Valor Provisions will focus on bringing you their incredible grass-fed beef, we admire this commitment to using every part of the animal. It’s an ethos of respect for the animal and for the environment that echoes our own mission to partner only with farms and ranches that practice true stewardship.
Why This Partnership Matters
At Valor Provisions, we believe our customers deserve meats that are as good for the land as they are for the dinner table. By introducing Plainview Beef Co. to our lineup, we’re giving you access to a product that’s not only delicious and nutrient-dense, but also produced with cutting-edge regenerative practices.
Their fusion of heritage ranching and modern innovation, from GPS-guided grazing to hydroponic sprouts, shows what the future of beef can look like when technology is used to enhance, not replace, natural systems. For families who care about what’s on their plate, Plainview represents the next standard in grass-fed beef.
Taste the Difference
When you bite into a Plainview steak, you’ll taste the result of this careful, clean approach. The beef is naturally tender and deeply flavorful, with rich marbling that rivals grain-finished cuts, yet it comes entirely from grass and sprouts. It’s proof that doing what’s right for the animal and the planet doesn’t mean sacrificing taste.
Whether you’re firing up the grill or stocking your freezer for the months ahead, our new grass-fed Plainview line offers cuts that satisfy the most discerning carnivores.
Join Us in Welcoming Plainview Beef
We’re proud to welcome Plainview Beef Co. to the Valor Provisions family and excited for you to experience their exceptional grass-fed, sprout-finished beef. This partnership reflects everything we stand for: veteran-owned values, ethical sourcing, and uncompromising quality.
Explore our new Grass-Fed Beef Collection today and taste the future of regenerative ranching—straight from the plains of Missouri to your table.
Ready to try Plainview’s beef for yourself? Shop the new Grass-Fed Beef Collection ›
